Marketing Executive apprentices


If you want to fast-track a career in marketing, this level 4 Marketing Executive Apprenticeship is a great place to begin!

Being a marketing executive is about combining creativity with business intelligence to boost your company profile, and connect with your customers. It’s a fun and fast-paced job. One that demands imagination, logic and problem-solving to overcome often complex challenges.


With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.

Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.

Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.


  • Managing and uploading web pages / websites

  • Writing copy for a variety of mediums and platforms

  • Sourcing and editing images

  • Creating marketing emails

  • Creating reports and collecting performance stats

  • Using a variety of online and social marketing tools

  • Optimising online content for search engines

  • Carrying out customer and keyword research

  • Using analytics tools to monitor performance and engagement

  • Monitoring and integrating new marketing and digital trends

  • Communicating with customers, suppliers, colleagues and internal partners




Step 1: Marketing apprentice | £7215-£15,000

A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).

Step 2: Junior-level | £18,000-£22,000

Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.

Step 3: Mid-level | £20,000-£35,000

Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.

Step 4: Manager or director | £40,000-£70,000

Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.


What kind of job can I get with a Marketing Executive Apprenticeship?

Marketing executives are highly important roles to all industries and businesses. So whether you want to work for your favourite Formula 1 team, in fashion, science, education, politics – or just about any industry you can imagine – an apprenticeship in marketing will take you places! Take a look at some of the jobs this apprenticeship could lead to...

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Marketing Executive

Marketing Executives support the planning, development and execution of marketing campaigns. There is a huge variety in the types of roles and organisations you can work in – so you really have the opportunity to shape your ideal career.

From one exciting project to another you may be involved in marketing plans, advertising, direct marketing, events and campaigns. Behind the scenes creativity is also key, with marketing executives conducting market research, developing customer relations and designing or commissioning marketing materials.

What can you earn as a Marketing Executive? Depending on experience and location starting salaries range from  £18,000 - £25,000, senior marketing executives can earn salaries in the range of £31,000 - £42,000 and above for contracts in the private sector.

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Communications Specialist

Communications Specialists foster good communications and relationships within a company, with the media, partners and the public. Their goal is to maintain a brand image and the core values of an organisation.

As a Communications Specialist you could work in internal communications or public relations for an organisation. You could be responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.

What can you earn as a Communications Specialist? Depending on experience and location starting salaries range from  £20,000 - £27,000, senior marketing executives can earn salaries in the range of £31,000 - £50,000 and above for contracts in the private sector.

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Marketing Manager

Marketing Managers see the big picture and drive a company’s marketing initiatives accordingly. They oversee the end-to-end production of marketing projects – setting marketing goals and using market research and analysis to focus the direction of promotions and marketing campaigns.

Marketing Managers often provide in-depth analysis, track marketing data and give performance presentations to senior directors.

What can you earn as a Marketing Manager? As a more senior role marketing managers can earn on average between £30,000 and £45,000. Marketing directors can earn from £60,000 to in excess of £100,000.

That’s not’s all!

These are just a sample of the kind of jobs you can have with a Marketing Executive Apprenticeship, but there are many more including:

Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Manager.

What qualities are employers looking for in Marketing Executive job candidates?

Having a Marketing Executive Apprenticeship qualification is the first step to securing your ideal role in the marketing industry, but what else do you need to make it in the marketing world? Here are some important qualities you can develop that will help you land that dream job...

qualities marketing executive strategic thinker

A good Marketing Executive always has a strategy in mind. They come up with ideas and solutions to support the delivery of their work while keeping the overall goal and strategy of the business at its core.

qualities marketing executive reflective

Employers value team members who show a willingness to learn from mistakes. As a Marketing Executive, not all activities will go to plan, and your ability to improve your own performance will make you stand out from the rest.

Marketing executives need a creative and analytical mind, with a willingness to think of new ways of doing things. They must be able to assimilate and analyse data and information from a range of sources to support marketing activities.

qualities marketing executive flexible

Markets can rapidly change and social trends may impact the effectiveness of marketing strategies. Therefore an adaptable approach to meet changing work priorities is key to any good Marketing Executive.

qualities marketing executive collaborative

A collaborative approach is central to how Marketing Executives work. The ability to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes is the cornerstone of the role.


Everything you need to know…

By completing this Level 4 Marketing Executive Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.

  • Level 4 Marketing Executive Apprenticeship.
  • Meets the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

For the duration of the programme, candidates will develop their skills in the workplace, and build a portfolio of evidence to demonstrate their abilities. They will be supported by an assessor who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically. This will help them progress with their development.

Candidates will receive week-long blocks of full-time training for 4 weeks across the year.

On completion of the development phase apprentices will need to submit their portfolio and a project plan to enter the Gateway. Once the Gateway has been approved by the Chartered Institute of Marketing the apprentice will be required to:

· Complete an online multiple-choice test

· Submit a project showcase report

· Present their project showcase to the assessor

· Take part in a question and answer session with the assessor

· Take part in a professional discussion with the assessor

Each element of the end point assessment is graded individually. An overall grade of pass, merit or distinction is determined by these results.

Individual employers will set the selection criteria, but this might include:

  • GCSEs
  • A-levels
  • Level 3 apprenticeship or other relevant qualification
  • Relevant experience and/or an aptitude test with a focus on functional maths
  • A proven passion for Digital Marketing

The duration of this apprenticeship is typically 12 months, with a 5-month window for the End Point Assessment.

For employers: £6,000 with full and partial government funding available. Levy payments accepted.

For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.

  • The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation.
  • The concepts of brand positioning and management and implementing process to support corporate reputation.
  • The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.
  • The characteristics and plans of the business and sector they work within, including their vision and values.
  • How marketing contributes to achieving wider business objectives.
  • The target audience’s decision making process and how that can influence marketing activities.
  • The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.
  • The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.
  • Basic principles of product development and product/service portfolios.
  • The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution.
  • The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.
  • Coordinate and maintain key marketing channels (both digital and offline).
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives.
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.
  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations.
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.
  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively.
  • Including the ability to divide time effectively between reporting, planning and delivery.
  • Coordinate several marketing campaigns/projects/events to agreed deadlines.
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.
  • Monitor project budgets within their scope of work using appropriate systems and controls.
  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
  • Assimilate and analyse data and information from a range of sources to support marketing activities.
  • Evaluate data and research findings to derive insights to support improvements to future campaigns.
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy.
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

Register your interest

If you would like to apply for this apprenticeship, please contact us.

t: 01270 500 102