Summer Newsletter

escalla's Summer Newsletter 2023

For Apprentices and Employers

Welcome Back to the escalla Summer Newsletter!

Welcome to the latest edition of our newsletter.

We're excited to share some exciting updates and news from our escalla team, industry updates, and plans for upcoming events. 

Firstly, we are delighted to welcome Jason to our team who will be working alongside Joe and Helen.

Our new Digital Marketing cohort is raring to go, so if you are looking for a new apprentice to join your team, please get in touch with

As always, any comments, suggestions, or questions, please let us know and we hope you enjoy reading the latest escalla news.

Welcome Back

Welcome to the Team, Jason

We are delighted to welcome Jason Maddocks to our Sales team!  

We are thrilled to introduce Jason Maddocks as our newest addition to the Sales team! Jason will be working alongside Joe and Helen to promote apprenticeships and escalla to local businesses.

In his new role, Jason brings his passion for sales and connecting with people.  Outside of work, Jason finds relaxation in music, travelling, staying active and a fondness for the great outdoors! He also loves spending quality time with family and friends.

Jason is eager to dive into his new role and make a positive impact. You might even catch him on the escalla TikTok page!

Welcome aboard, Jason! We're delighted to have you as part of the escalla team.

Jason Maddocks

Digital Safety: Apprentices Deliver Innovative Citizenship Project at Local School!

In an effort to contribute to the community, the L3 ICT/Digital Support Technician group recently concluded their Citizenship project. Their chosen initiative involved delivering lessons on Cyber Security/Online Safety to a local high school.

Their main objective was to provide relevant advice on current trends and apps, recognising that this aspect was often overlooked.

Remarkably, they successfully conducted these sessions for the entire Year 7 cohort of the school, spanning over two days. The results were outstanding.

Feedback received from both staff and students confirmed that their dedicated efforts had paid off. The students demonstrated clear engagement, especially when participating in activities such as creating strong passwords and learning about Snapchat's MyAI!

Witnessing the growth in their organisational and presentation skills throughout the project was truly inspiring.

Collectively, we should take immense pride in their accomplishments!

Find out more about the Digital Support Technician Apprenticeship.


Federico, Ella, Curtis, Jacob, and Dan, our IT and Digital Support apprentices, spent time getting ready for their upcoming presentation. They wanted to talk about why Online Safety is important in today's digital age. With practice, they fine-tuned their presentation, aiming to connect with the high school children. 

Say hello to us at the Cheshire Business Exhibition!

There’s nothing quite like in-person networking, so we are excited to be exhibiting at the Cheshire Business Expo in August! Taking place at Crewe Hall on the 9th August, we’re looking forward to meeting lots of local businesses and sharing information about our marketing and ICT apprenticeships.

 Of course, we couldn’t turn up empty-handed – so we’ll be bringing a selection of goodies to give away… you can get a little sneak peek below!  

We hope to see lots of you there for a great day.  

Ready for your next Digital Star?

Are you looking for your next digital star? We have some exciting new cohorts lined up to start in the next couple of months with companies like JCB, Overclockers and RedEye recruiting new apprentices.  

Recruit an IT or Digital Marketing apprentice and join our next cohorts! Whether you need new talent or to upskill your current staff, our programmes deliver results that mean your business will thrive in the digital age. There are many benefits to hiring an apprentice; here are just a few… 


  • Save  on the costs of recruitment  
  • Securethe best new talent 
  • Improve  your service  
  • Increase  motivation throughout your team 
  • Diversify and shape  your future workforce 
  • Utilise your levy account – or receive heavily subsidised training. 
Joe McLellan


Contact Joe for more information...

RedEye Celebrates Milestone and Seeks New Talent with escalla: Hiring their 20th and 21st Apprentice!

RedEye, a leading AI-driven B2C Marketing Automation company, has reached a significant milestone as they prepare to hire their 20th and 21st apprentices through their partnership with escalla. The RedEye platform enables brands to personalise every customer interaction through multi-channel marketing, which allows them to maximise opportunities throughout the customer lifecycle to grow customer retention and drive revenue.

For the past 8 years, Redeye has been dedicated to supporting the growth and development of numerous individuals through escalla's digital apprenticeships. Now, they are excited to continue this tradition of nurturing talent by welcoming their 20th and 21st apprentices. If you're curious about the experiences of some of Redeye's past apprentices, let's hear what they have to say...

We're improving the way we support Employers and Apprentices!

We've taken a closer look at our induction process to better support both our apprentices and employers. We want to ensure that everyone involved has the right information, advice and guidance they need, to make every apprenticeship a success.

We'll be introducing the new improvements below to help support you and ensure that the role and the company are the right fit.

Work Trial

Following the interview stage, apprentices will participate in a work trial to gain a firsthand understanding of their day-to-day responsibilities. This helps prevent early departures due to mismatched expectations

Probation Meeting

At Week 4, separate meetings will be held with the employer and the apprentice. Assessors will assess the suitability of the role and the apprentice's fit. If any party feels it's not a match, escalla will assist in finding a better fit for both apprentice and employer.

Employer Induction Session

All employers are invited to an informative session at the academy, where they can meet the escalla team, learn about the role of an Employer Mentor, ask questions, gather tips, and network with other mentors.

Midpoint Review

At Week 35, a comprehensive review involving all parties will take place. This review identifies successes, areas for improvement, and explores future growth and development opportunities for the apprentice.

Ongoing Review

Regular review meetings, including Formal Progress Review meetings every 10 weeks, will continue. Catch up calls with assessors and apprentices will be scheduled between these meetings.

Dedicated Support

Once enrolled, each apprentice will be assigned an escalla Trainer and Mentor. In Week 3, the escalla Mentor will check in with the apprentice, discussing progress, concerns, and any required support. An action plan will be implemented if necessary. Regular support from the mentor will continue throughout the whole apprenticeship.

Learn how to set your apprentice up for success! 

Being a manager is demanding at the best of times, but managing an apprentice takes time, commitment, and patience. In our latest blog, we cover some top tips that you can use as a guide when managing an apprentice so that they can make the most out of their apprenticeship – and vice versa! 

Put Your Tech Skills to the Test: Take Our Expert Quiz!


Have feedback? We would love to hear your thoughts!

We love to hear your thoughts about your experience, whether you are an apprentice or an employer we are working with. Every bit of feedback is valuable for the escalla team. Thanks in advance for taking the time to review escalla, we hope your experience has been nothing but positive!