Many law firms are stepping up their digital marketing efforts to get ahead and stay relevant in today’s bigger, meaner and more competitive legal market.
Like all sectors, tech and the internet has revolutionised the legal profession. Research shows that your target market spends at least 8 hours a day online and heads straight to Google when they need to research a law firm for advice.
Your clients are changing too. We have millennials and Gen Z - a new breed of legal clients who want their service on demand. They prefer their questions answering straight away and want to learn about your law firm via online channels – usually doing their research on a mobile device.