Global Business

Winning Business in Emerging Markets

Professional seminar | delivered virtually

Course dates

6 October 2020


Half day seminar


Delivered live online by an expert panel


£350 plus VAT

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About the Course

In a post-Brexit UK, exporting your goods or services is a great way to grow your business, it can also make you more productive, innovative, and resilient to economic downturns.  This course equips you with the knowledge you need to investigate opportunities, plan your approach, win business, and successfully trade in other countries.  We build on escalla’s own experience in delivering our services to over 30 different countries in the last 5 years.

Our Expert Panel


Lou Mooney, Director, escalla

Lou Mooney, Director at escalla

Chris Born,  Healthcare and India Specialist, Department for International Trade

Iman El Sherif, Secretary General, The Egyptian British Chamber Of Commerce

Read more about escalla's international projects below.

How it's delivered

This course is delivered ‘live on-line’ in real time.  It can be accessed via a PC, Mac or Tablet.  For the best experience we recommend using a headset.  It is an engaging and interactive event and you will have many opportunities to ask questions.

Who should attend?

This course is aimed at SME’s looking to expand their reach internationally.  You may have already considered selling abroad or the concept could be new to you.  Either way, the lessons learned will be invaluable in helping you expand your business.

What you'll learn

By then end of this course, you will be able to:

  • Confidently research your possible markets, competitors, and customers
  • Understand financial implications and support available
  • Plan your route to market, avoiding pitfalls and complications
  • Understand your customers and win business
  • Confidently conduct business abroad, understanding the differences to the UK market

Topics Covered

  • Ensuring you make the right decisions around where to trade
  • Finding the latest opportunities and trade agreements
  • The impact of Brexit on international trade
  • Questions to consider to inform your judgement
  • Working effectively with export finance, banks and partnering agents
  • Understand contracts and how they may differ from the UK
  • Help available from UK and international chambers of commerce
  • Getting paid on time – the importance of references and partners
  • Understanding local taxes
  • Avoiding pitfalls
  • Understand local customs and laws
  • Setting up your supply chain and garnering international links
  • The effect of currency movements on your pricing strategy
  • Generating and qualifying leads
  • Working with the Department for International Trade (DIT) – understanding what they do and how it can help you.
  • How to get the local chamber of commerce to work for you
  • The importance of effective networking and connections
  • Digital marketing and creating a presence
  • Building credibility with your customers through different channels
  • Understanding contracts and local laws
  • Managing cashflow expectations
  • Setting up a robust supply chain
  • Other considerations such as visas and travel cost
  • Working with international organisations to find and exploit opportunities