Generating online sales for your business

Overview

Learn how to market your new business digitally! Optimise your online presence, engage with your audience, and measure the results to generate and maximise online sales!

During this practical session you will learn how to create and optimise your website, sell your business products and services online, create a solid social media strategy, and create killer content that resonates with your audience.

What you will learn:

By the end of this course, you will be able to:

Create and update a website.
Create impactful online content.
Generate and maximise online sales.
Create and use social media channels.
Understand how to make best use of Google, Trip Advisor etc

How it’s delivered?

The course can be delivered either in the classroom or in live online environment (virtual delivery) depending on the Government restrictions in place at the time.

Who is it for?

This training course is for new business owners who are just starting out or for entrepreneurs looking to start up their own company.

Topics Covered

Module 1: How to create and update a website:

Options for creating a website.

Choosing a content management system e.g. WordPress, Wix, Squarespace etc.

Setting up a domain name and host

Choosing a domain names (a web address like yoursitename.com)
Website Hosting (a service that connects your site to the internet)

Designing your website

Choose a theme (design templates)
Adding and updating content (pages and posts)
Information Architecture (structure)
Basic UX/UI Design, responsive design, and branding

Optimising your website for search engines

Site maps
Content
Keywords
Basic SEO practices

Setting up a business email address

Making sure your website complies with the legal requirements.

Module 2: Creating content for impact and maximising online sales:

Creating written and visual content with impact:

Creating content for your audience
Creating content to reach your goals
Creating original and authentic content
Writing a Blog (optional)
Tips for writing online content
Visuals and easy to learn design tools

Generating online sales from your own site

Adding an online storeto your website
Setting up secure sockets layer (SSL)
Mobile optimisation

Generating online sales from third party sites:

Platforms to support sales (Etsy, Asos, eBay, Amazon etc)
TripAdvisor, Google My Business

How to evaluate the effectiveness of your website – Analytics

Module 3: How to create and use Social Media channels:

Choosing the right social media platforms for your business

Target Groups
Channels: Instagram, Pinterest, YouTube, LinkedIn, Twitter, Reddit, Facebook etc
Setting up accounts
Linking Social Media to your website to increase traffic.
Creating a social media calendar.
Engaging your audience and adding value.
Measuring performance

Managing your Social Media Presence and your brand