Start and Grow your own Business!

Interested in starting a business? Whether you are still in the idea phase or are looking to grow, this course will help you achieve your business goals.

During this practical session you will learn the fundamentals of starting your own business including how to establish and grow your business via marketing plans, building resilience, customer relationships, making sales, developing your brand and how to network effectively.

What You will learn:

By the end of this course, you will know how to:

• Set up a business structure to suit your needs.
• Start or pivot your business.
• How to make sales.
• Building business resilience.
• How to network effectively.
• Pitch, present and display your goods or service.

 How it’s delivered?

The course can be delivered either in the classroom or in live online environment (virtual delivery) depending on the Government restrictions in place at the time.

Who is it for:

This training course is for business owners who are just starting out or looking to grow their business. It is also perfect for entrepreneurs just starting out.

Topics Covered

 Module 1: Starting a Business:

• Choosing a legal structure (understanding business structures).
• Business legalities.
• Having a clear vision.
• Writing a Business Plan and why it is important.
• Understanding financial information / books of account.
• Sales forecasts, profit and loss, cash flow, balance sheet and break-even analysis.
• Raising finance, accessing support and an overview of grants.

Module 2: Establishing your Business:

• Plan your advertising/marketing strategy.
• Make that positive first impression.
• Build business resilience:
• Use of digital, customer engagement and brand personality.
• Sales techniques/how to make sales:
• Enhancing questioning and listening skills.
• Techniques of how to get to that “YES” and close the sale.
• Customer relationship management.

Module 3: Growing your Business:

• Brand development (Build your network and brand online and in the real world).
• How to Network Effectively.
• Nature and benefits of business networking.
• How to create and manage your digital presence for networking on social media platforms such as LinkedIn and Facebook.
• The elevator pitch and presenting to an audience.

 Suggested follow-on training: Creating Online Sales for your Business (1 day).