Interview Nick Swansway


Interview with a Digital Marketing Apprentice

Interview with Nicholas, escalla Digital Marketing apprentice at Swansway Motor Group.

Wondering what it’s like to be an escalla digital marketing apprentice?

We arranged a chat with Nick at Swansway Motor Group, Carlisle Audi. He’s currently on an escalla DM apprenticeship.

Nick recently took a little break from his training to tell us how he’s finding the apprenticeship, why he got into digital marketing, and what he gets up to on an average day.


N - Hi, I’m Nick. I work for Swansway Motor Group at Carlisle Audi, and I’m on a digital Marketing apprenticeship.

E - What impact has the apprenticeships had on you?

N - I think as a person it’s made me more organised. With how to schedule posts, putting them up, editing. It’s made me more confident as a person, talking to people – being in front of camera as well!

E - Why did you want a career in digital marketing?

N - I’ve always had a fascination with IT. At school I’ve always been proficient with it. And growing up when YouTube was becoming bigger, seeing people do more vlogs and video editing, and photography. I think that’s what appealed to me.

E - What Impact has the training had on your work?

N - From my reports it’s been good. Starting with images and image ratios and Autotrader and the stuff we’ve done so far. It has impacted more sales enquiries.

E - What have you enjoyed about the training?

N - Meeting new people. I’ve made so many new friends halfway down the country.

E - What support have you been given?

N - Loads of support. You get support from your head of business; you get support from escalla themselves. You get a mentor as well that you can talk to. And then you’ve also got HR, but you don’t really need to talk to them.

E - What does a typical day look like?

N - A typical day? It depends what the agenda is from your head of business. He might tell you to put a post on Facebook; he might want to do Instagram; he might want to take 360s; edit videos, photos; interview people. There’s a range of things to do on a day to day basis.
A big thanks to Nick for taking the time to talk to us!

Thinking about an apprenticeship?

If you’re interested in started a great job, while earning some impressive qualifications and a salary, an apprenticeship might be for you!

Here’s everything you need to know about becoming an apprentice with escalla. Or find out more about getting into digital marketing.

Employing an apprentice?

Apprentices are great for business. Take a look at our employing an apprentice page for more information about the benefits, and what it entails.

If you’re already thinking of hiring an apprentice, we’d love to get in touch with you about your requirements.

Discover more

Importance of DM for Car Dealerships What Makes a Great Apprenticeship Provider link 3 Benefits of Digital Marketing