With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.
Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.
Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.
A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
By completing this Level 3 Digital Marketing Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.
Individual employers will set the selection criteria, but this might include:
The duration of this digital marketing apprenticeship is typically 13 months, with a 3-month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from a mentor, who will visit apprentices at work every 5 weeks.
Apprentices will receive week-long blocks of full-time training over the first 8 months. This will take place at the escalla Academy in Crewe.
After completing 12-months of training and development, apprentices will submit their portfolio of work experience – along with a reference from their employer. This begins the end point assessment (EPA) stage.
The EPA consists of a week-long project and assessor interview, and will determine the overall grade of the qualification (Pass | Merit | Distinction).
All training fees for this digital marketing apprenticeship are covered in full by the employer. An apprentice will never be asked or expended to fund their own training.
This level 3 digital marketing apprenticeship will provide you with the following technical competencies:
After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:
Apprentices will also develop the following underpinning skills, attitudes and behaviours: