With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.
Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.
Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.
A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
By completing this Level 3 Digital Marketing Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.
Individual employers will set the selection criteria, but this might include:
The duration of this digital marketing apprenticeship is typically 12 months, with a 3-month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from an assessor, who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically.
Apprentices will receive week-long blocks of full-time training for 8 weeks across the year. This will take place at the escalla Academy in Crewe.
After completing 12-months of training and development, apprentices will submit their portfolio of evidence to cover the assessment criteria – along with a reference from their employer. This begins the end point assessment (EPA) stage. The EPA consists of a synoptic project and an interview with an external assessor from the awarding body. They will determine the overall grade of the apprenticeship (Pass |Merit | Distinction)
For employers: £11,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.
This level 3 digital marketing apprenticeship will provide you with the following technical competencies:
After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:
Apprentices will also develop the following underpinning skills, attitudes and behaviours: