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Digital Marketing

DIGITAL MARKETING APPRENTICESHIP

Why do an Apprenticeship in Digital Marketing?

If you’re interested in a job in marketing, a digital marketing apprenticeship is a great place to learn the skills you'll need to succeed in this industry.

A career in marketing is about combining creativity and business strategy, to get into the minds (and essentially, the wallets!) of your customer. It’s a fun and fast-paced job. One that demands imagination, logic and problem-solving to overcome often complex challenges.

A JOB IN DIGITAL MARKETING

With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.

Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.

Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.

CAREER IN MARKETING

PROSPECTS AND SALARY

START OF CAREER

Step 1: Marketing apprentice | £7215-£15,000

A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).

Step 2: Junior-level | £18,000-£22,000

Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.

Step 3: Mid-level | £20,000-£35,000

Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.

Step 4: Manager or director | £40,000-£70,000

Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.

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What kind of job can I get with a Digital Marketer Apprenticeship?

Whether you want to be a freelance marketing executive or work on big marketing campaigns in-house – a Digital Marketer Apprenticeship can start you on an exciting journey in the digital industry. Take a look at some of jobs this apprenticeship could lead to...

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Digital Marketing Assistant

As a Digital Marketing Assistant you will be building your skills and taking on increasing responsibilities as a junior member of a team. You will have the opportunity to work in a wide range of digital marketing areas and in companies both big and small.

Daily tasks of a Digital Marketing Assistant are quite varied, from creating engaging marketing ideas, content and digital media, evaluating the effectiveness of campaigns to identifying customer trends and new marketing opportunities.

What can you earn as a Digital Marketing Assistant? Depending on experience and location you can expect to earn between £18,000 - £28,000 per annum

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Social Media Executive

A Social Media Executive deals with the social image of a company – it is your job to sustain an engaging audience experience and to increase audience satisfaction.

You will be involved in analysing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Depending on the size of the company, you may work as part of a larger team to support digital campaigns and analyse social impressions and impact. In a smaller company you may have the opportunity to manage social media channels and campaigns.

What can you earn as a Social Media Executive? Depending on experience and location you can expect to earn between £20,000 - £39,000 per annum.

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Campaign Executive

A Campaign executive is a more specialised role focussing on delivering digital campaigns from idea to end results. Although depending on the size of the company, in smaller companies you may also be expected to support other aspects of digital marketing.

As a Campaign Executive your role will be to support or manage campaigns from initial idea, delivering on time and on budget, to overall analysis of how the campaigns have performed to make future recommendations.

What can you earn as a Campaign Executive? Entry level positions start at £21,000 per year while most experienced workers make up to £40,000 per year.

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SEO Executive

SEO stands for “search engine optimisation” – this is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. As an SEO executive your main goal is to use digital analytics and marketing skills to transform a company's online presence.

Your tasks as a SEO Executive will be to develop strategies to increase website visitors, generate business leads and ensure that your company website is ranked as high as possible in search engines. This is an important role in driving growth and profit for a company through unpaid traffic.

What can you earn as a SEO Executive? Starting salaries for SEO specialists are normally around £18,000 for trainees, but can be as high as £28,000 at an agency. With more experience, executive and management roles can attract salaries of £25,000 to £36,000

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Content Marketer

Content Marketers are responsible for writing copy and digital content – this requires a keen eye and excellent writing skills. Content Marketers are often story tellers which attract customers through engaging content without overtly selling a product.

As a Content Marketer you will be involved in creating engaging and original blog posts, emails and social media posts targeted to your audience based on current trends. You may also manage the content of the company website – utilising marketing strategies and SEO to improve the customer experience.

What can you earn as a Content Marketer? As a more specialised role the average Content Marketer salary in UK is £30,000. Entry level positions start at £20,000 per year while most experienced workers make up to £37,500 per year.

That’s not’s all!

These are just a sample of the kind of jobs you can have with a Digital Marketer Apprenticeship, but there are many more including:

Digital Marketing Executive, Digital Marketing Co-ordinator, Content Co-ordinator, Email Marketing Assistant, Analytics Executive, Digital Marketing Technologist.

What qualities are employers looking for in Digital Marketing job candidates?

Having a Digital Marketer Apprenticeship qualification is the first step to securing your ideal role in the digital industry, but what else do you need to make it in the digital world? Here are some important qualities you can develop that will help you land that dream job...

Whether it’s developing innovative campaign ideas, designing basic graphics or presenting new blog post ideas – being creative is essential to being a Digital Marketer. Creativity helps your digital marketing rise above the rest. It allows you to actively engage with audiences in new ways, stay relevant with customers and stand out as an employee.

Good digital marketing is like storytelling and has become incredibly important for Digital Marketers. This involves being able to effectively tell a brand’s story and capture the target audience’s attention  by increasing loyalty, trust and engagement. A good digital marketing strategy illustrates a clear narrative and communicates a brand’s story.  

No matter what side of digital marketing you pursue, the ability to analyse and evaluate results, content and your own work is vital. Monitoring and reporting on different digital strategies and adjusting approach will help you become a more successful Digital Marketer. Analysing and adjusting your own work and tactics will set you up for a successful career.

Digital media consumption is diverse and especially as a new digital marketer or on a smaller team, you may be expected to be involved in many parts of the digital marketing journey. Digital Marketing teams can range from a tight knit 2 person team to large multi-level media agencies – but proving you’re willing to develop skills in new areas and support your team on different projects is a skill which is invaluable to an employer.

A big part of being a Digital Marketer is the ability to be persuasive – but without being pushy.  You will need to be able to persuade audiences to engage in your company, purchase products or click on a link. You should also look to develop the confidence to persuade team leaders to invest in your ideas.

LEVEL 3 DIGITAL MARKETING APPRENTICESHIP QUALIFICATION

Everything you need to know…

By completing this Level 3 Digital Marketing Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.

  • Level 3 Certificate in the Principles of Online and Offline Marketing
  • Level 3 Award in the Principles of Coding
  • Google Analytics Individual Qualification

Individual employers will set the selection criteria, but this might include:

  • GCSEs
  • A-levels
  • Level 2 apprenticeship or other relevant qualification
  • Relevant experience and/or an aptitude test with a focus on functional maths
  • A proven passion for digital and social media

The duration of this digital marketing apprenticeship is typically 12 months, with a 3-month window for the end point assessment.

For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from an assessor, who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically.

Apprentices will receive week-long blocks of full-time training for 8 weeks across the year. This will take place at the escalla Academy in Crewe.

After completing 12-months of training and development, apprentices will submit their portfolio of evidence to cover the assessment criteria – along with a reference from their employer. This begins the end point assessment (EPA) stage. The EPA consists of a synoptic project and an interview with an external assessor from the awarding body. They will determine the overall grade of the apprenticeship (Pass |Merit | Distinction)

For employers: £11,000 with full and partial government funding available. Levy payments accepted.

For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.

  • Funding Band 10 (£12,000).
  • Apprentices under 19 years of age on the day of signup will receive 100% funding.
  • Companies with less than 50 employees, regardless of the candidate’s age, will receive 90% funding unless the company is an apprenticeship levy payer.
  • Levy payments are accepted towards this digital marketing apprenticeship.

This level 3 digital marketing apprenticeship will provide you with the following technical competencies:

  • Written communication: a good level of written communication skills for a range of audiences and digital platforms.
  • Research: analyse and contribute information to inform digital communications strategies and campaigns.
  • Technologies: recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies, tools, platforms and user interfaces.
  • Data/analytics: review, monitor and analyse online activity to provide recommendations and insights, and measure success.
  • Customer service: respond efficiently to enquiries using online and social media platforms.
  • Problem solving: apply structured techniques to problem solving and resolve issues across a variety of digital platforms.
  • Analysis: understand and create basic analytical dashboards using appropriate digital tools.
  • Implementation: build and implement digital campaigns across a variety of digital media platforms.
  • Apply at least two of the following specialisms: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
  • Interpret and follow:
    -latest developments in digital media technologies and trends.
    -marketing briefs and plans.
    -company defined ‘customer standards’ or industry good practice for marketing.
    -company, team or client approaches to continuous integration.

After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:

  • The principles of coding.
  • The application of basic marketing principles.
  • The application of the customer lifecycle.
  • The role of customer relationship marketing.
  • How teams work effectively to deliver digital marketing campaigns.
  • The main components of digital and social media strategies.
  • The principles of search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
  • The similarities and differences, benefits and uses for all the major digital and social media platforms.
  • The business environment and issues relating to digital marketing and customer needs.
  • Digital etiquette.
  • How digital platforms integrate in to the working environment.
  • The required security necessary to protect digital data.

Apprentices will also develop the following underpinning skills, attitudes and behaviours:

  • Logical and creative thinking skills.
  • Analytical and problem-solving skills.
  • Independent working.
  • Initiative.
  • Organisational skills.
  • Ability to work with a range of internal and external people.
  • Effective communication in a variety of situations.
  • Can maintain a productive, professional and secure working environment.

Register your interest

If you would like to apply for this apprenticeship, please contact us.

t: 01270 500 102
e: apprenticeships@escalla.co.uk

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