A Campaign executive is a more specialised role focussing on delivering digital campaigns from idea to end results. Although depending on the size of the company, in smaller companies you may also be expected to support other aspects of digital marketing.
As a Campaign Executive your role will be to support or manage campaigns from initial idea, delivering on time and on budget, to overall analysis of how the campaigns have performed to make future recommendations.
What can you earn as a Campaign Executive? Entry level positions start at £21,000 per year while most experienced workers make up to £40,000 per year.
SEO stands for “search engine optimisation” – this is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. As an SEO executive your main goal is to use digital analytics and marketing skills to transform a company's online presence.
Your tasks as a SEO Executive will be to develop strategies to increase website visitors, generate business leads and ensure that your company website is ranked as high as possible in search engines. This is an important role in driving growth and profit for a company through unpaid traffic.
What can you earn as a SEO Executive? Starting salaries for SEO specialists are normally around £18,000 for trainees, but can be as high as £28,000 at an agency. With more experience, executive and management roles can attract salaries of £25,000 to £36,000
Content Marketers are responsible for writing copy and digital content – this requires a keen eye and excellent writing skills. Content Marketers are often story tellers which attract customers through engaging content without overtly selling a product.
As a Content Marketer you will be involved in creating engaging and original blog posts, emails and social media posts targeted to your audience based on current trends. You may also manage the content of the company website – utilising marketing strategies and SEO to improve the customer experience.
What can you earn as a Content Marketer? As a more specialised role the average Content Marketer salary in UK is £30,000. Entry level positions start at £20,000 per year while most experienced workers make up to £37,500 per year.
Individual employers will set the selection criteria, but this might include:
The duration of this digital marketing apprenticeship is typically 12 months, with a 3-month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from an assessor, who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically.
Apprentices will receive week-long blocks of full-time training for 8 weeks across the year. This will take place at the escalla Academy in Crewe.
After completing 12-months of training and development, apprentices will submit their portfolio of evidence to cover the assessment criteria – along with a reference from their employer. This begins the end point assessment (EPA) stage. The EPA consists of a synoptic project and an interview with an external assessor from the awarding body. They will determine the overall grade of the apprenticeship (Pass |Merit | Distinction)
For employers: £11,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.
This level 3 digital marketing apprenticeship will provide you with the following technical competencies:
After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:
Apprentices will also develop the following underpinning skills, attitudes and behaviours: