With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.
Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.
Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.
A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
As a Digital Marketing Assistant you will be building your skills and taking on increasing responsibilities as a junior member of a team. You will have the opportunity to work in a wide range of digital marketing areas and in companies both big and small.
Daily tasks of a Digital Marketing Assistant are quite varied, from creating engaging marketing ideas, content and digital media, evaluating the effectiveness of campaigns to identifying customer trends and new marketing opportunities.
What can you earn as a Digital Marketing Assistant? Depending on experience and location you can expect to earn between £18,000 - £28,000 per annum
A Social Media Executive deals with the social image of a company – it is your job to sustain an engaging audience experience and to increase audience satisfaction.
You will be involved in analysing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Depending on the size of the company, you may work as part of a larger team to support digital campaigns and analyse social impressions and impact. In a smaller company you may have the opportunity to manage social media channels and campaigns.
What can you earn as a Social Media Executive? Depending on experience and location you can expect to earn between £20,000 - £39,000 per annum.
A Campaign executive is a more specialised role focussing on delivering digital campaigns from idea to end results. Although depending on the size of the company, in smaller companies you may also be expected to support other aspects of digital marketing.
As a Campaign Executive your role will be to support or manage campaigns from initial idea, delivering on time and on budget, to overall analysis of how the campaigns have performed to make future recommendations.
What can you earn as a Campaign Executive? Entry level positions start at £21,000 per year while most experienced workers make up to £40,000 per year.
SEO stands for “search engine optimisation” – this is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. As an SEO executive your main goal is to use digital analytics and marketing skills to transform a company's online presence.
Your tasks as a SEO Executive will be to develop strategies to increase website visitors, generate business leads and ensure that your company website is ranked as high as possible in search engines. This is an important role in driving growth and profit for a company through unpaid traffic.
What can you earn as a SEO Executive? Starting salaries for SEO specialists are normally around £18,000 for trainees, but can be as high as £28,000 at an agency. With more experience, executive and management roles can attract salaries of £25,000 to £36,000
Content Marketers are responsible for writing copy and digital content – this requires a keen eye and excellent writing skills. Content Marketers are often story tellers which attract customers through engaging content without overtly selling a product.
As a Content Marketer you will be involved in creating engaging and original blog posts, emails and social media posts targeted to your audience based on current trends. You may also manage the content of the company website – utilising marketing strategies and SEO to improve the customer experience.
What can you earn as a Content Marketer? As a more specialised role the average Content Marketer salary in UK is £30,000. Entry level positions start at £20,000 per year while most experienced workers make up to £37,500 per year.
These are just a sample of the kind of jobs you can have with a Digital Marketer Apprenticeship, but there are many more including:
Digital Marketing Executive, Digital Marketing Co-ordinator, Content Co-ordinator, Email Marketing Assistant, Analytics Executive, Digital Marketing Technologist.
By completing this Level 3 Digital Marketing Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.
Individual employers will set the selection criteria, but this might include:
The duration of this digital marketing apprenticeship is typically 12 months, with a 3-month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from an assessor, who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically.
Apprentices will receive week-long blocks of full-time training for 8 weeks across the year. This will take place at the escalla Academy in Crewe.
After completing 12-months of training and development, apprentices will submit their portfolio of evidence to cover the assessment criteria – along with a reference from their employer. This begins the end point assessment (EPA) stage. The EPA consists of a synoptic project and an interview with an external assessor from the awarding body. They will determine the overall grade of the apprenticeship (Pass |Merit | Distinction)
For employers: £11,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.
This level 3 digital marketing apprenticeship will provide you with the following technical competencies:
After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:
Apprentices will also develop the following underpinning skills, attitudes and behaviours: