Our Multi-Channel Marketer apprenticeship is great for anyone looking to gain exposure to a wide and varied array of marketing techniques and channels. It is fantastic for organisations that are looking to build out their team with multi-faceted marketers as it presents a more holistic approach to marketing, covering both digital and traditional methods, ensuring you connect with your customers on the platforms they use daily. This Level 3 Multi-Channel Marketer apprenticeship ensures apprentices plan, create, and evaluate targeted campaigns, following industry best practices. So, if you’re interested in developing skills in digital and traditional marketing, this is the programme for you.
Why do a Multi-Channel Marketing Apprenticeship?
If you’re interested in marketing, a level 3 multi-channel marketing apprenticeship is a great place to learn the skills you'll need to succeed in this industry.
A career in marketing is about combining creativity and business strategy, to get into the minds (and essentially, the wallets!) of your customer. It’s a fun and fast-paced job. One that demands imagination, logic and problem-solving to overcome often complex challenges. You'll also need to be tech savvy and have a passion for digital technology. Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design. You'll develop a well-rounded skillset ready to progress within this exciting industry!
A Job in Marketing
With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.
Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.
Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.
A typical career in marketing...
Prospects and salary
What kind of job can I get with a Multi-Channel Marketer Apprenticeship?
Whether you want to be a freelance marketing executive or work on big marketing campaigns in-house – Marketing Apprenticeships can start you on an exciting journey. Take a look at some of jobs this apprenticeship could lead to.
Digital Communications Executive
By working in digital communications you will be building your skills and taking on increasing responsibilities as a member of a team. You will have the opportunity to work in a wide range of digital areas and in companies both big and small.
Daily tasks are quite varied, from creating engaging marketing ideas, content and digital media, evaluating the effectiveness of campaigns to identifying customer trends and new marketing opportunities.
What can you earn? Depending on experience and location you can expect to earn between £18,000 - £28,000 per annum
Social Media Executive
A Social Media Executive deals with the social image of a company – it is your job to sustain an engaging audience experience and to increase audience satisfaction.
You will be involved in analysing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Depending on the size of the company, you may work as part of a larger team to support digital campaigns and analyse social impressions and impact. In a smaller company you may have the opportunity to manage social media channels and campaigns.
What can you earn as a Social Media Executive? Depending on experience and location you can expect to earn between £20,000 - £39,000 per annum.
Campaign Executive
A Campaign executive is a more specialised role focussing on delivering digital campaigns from idea to end results. Although depending on the size of the company, in smaller companies you may also be expected to support other aspects of digital marketing.
As a Campaign Executive your role will be to support or manage campaigns from initial idea, delivering on time and on budget, to overall analysis of how the campaigns have performed to make future recommendations.
What can you earn as a Campaign Executive? Entry level positions start at £21,000 per year while most experienced workers make up to £40,000 per year.
SEO Executive
SEO stands for “search engine optimisation” – this is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. As an SEO executive your main goal is to use digital analytics and marketing skills to transform a company's online presence.
Your tasks as a SEO Executive will be to develop strategies to increase website visitors, generate business leads and ensure that your company website is ranked as high as possible in search engines. This is an important role in driving growth and profit for a company through unpaid traffic.
What can you earn as a SEO Executive? Starting salaries for SEO specialists are normally around £18,000 for trainees, but can be as high as £28,000 at an agency. With more experience, executive and management roles can attract salaries of £25,000 to £36,000
Content Marketer
Content Marketers are responsible for writing copy and digital content – this requires a keen eye and excellent writing skills. Content Marketers are often story tellers which attract customers through engaging content without overtly selling a product.
As a Content Marketer you will be involved in creating engaging and original blog posts, emails and social media posts targeted to your audience based on current trends. You may also manage the content of the company website – utilising marketing strategies and SEO to improve the customer experience.
What can you earn as a Content Marketer? As a more specialised role the average Content Marketer salary in UK is £30,000. Entry level positions start at £20,000 per year while most experienced workers make up to £37,500 per year.
These are just a sample of the kind of jobs you can have with a Multi-Channel Marketer Apprenticeship, but there are many more including:
Marketing Executive, Marketing Co-ordinator, Content Co-ordinator, Email Marketing Assistant, Analytics Executive, Digital Marketing Technologist.
What qualities are employers looking for in marketing job candidates
Having a Multi-Channel Marketer Apprenticeship qualification is the first step to securing your ideal role in the marketing industry, but what else do you need to make it in the marketing world? Here are some important qualities you can develop that will help you land that dream job...
Whether it’s developing innovative campaign ideas, designing basic graphics or presenting new blog post ideas – being creative is essential to being a Marketer. Creativity helps your marketing rise above the rest. It allows you to actively engage with audiences in new ways, stay relevant with customers and stand out as an employee.
Good marketing is like storytelling and has become incredibly important for marketers. This involves being able to effectively tell a brand’s story and capture the target audience’s attention by increasing loyalty, trust and engagement. A good marketing strategy illustrates a clear narrative and communicates a brand’s story.
No matter what side of marketing you pursue, the ability to analyse and evaluate results, content and your own work is vital. Monitoring and reporting on different digital strategies and adjusting approach will help you become a more successful Marketer. Analysing and adjusting your own work and tactics will set you up for a successful career.
Digital media consumption is diverse and especially as a new marketer or on a smaller team, you may be expected to be involved in many parts of the marketing journey. Marketing teams can range from a tight knit 2 person team to large multi-level media agencies – but proving you’re willing to develop skills in new areas and support your team on different projects is a skill which is invaluable to an employer.
A big part of being a Marketer is the ability to be persuasive – but without being pushy. You will need to be able to persuade audiences to engage in your company, purchase products or click on a link. You should also look to develop the confidence to persuade team leaders to invest in your ideas.
So how does it all work?
Individual employers will set the selection criteria, but this might include:
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GCSEs
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A-levels
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Level 2 apprenticeship or other relevant qualification
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Relevant experience and/or an aptitude test with a focus on functional maths
The duration of this multi-channel marketing apprenticeship is typically 12 months, with a 3-6 month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from an escalla assessor and mentor.
Apprentices will receive week-long blocks of full-time training for 7 weeks across the year. This will take place at the escalla Academy in Crewe.
After completing 12 months of training and development, apprentices will be required to submit their portfolio showing how they have demonstrated the standard's required Knowledge, Skills, and Behaviours (KSBs). They them must discuss this portfolio during an interview with an assessor.
Alongside this, to better reflect the requirements of a modern marketer, learners will have to complete a report project, present this to an assessor, and answer any questions on their project. Multi-Channel Marketer will not require the traditional employer reference.
Once complete, apprentices will be awarded an overall grade of the apprenticeship (Pass | Merit | Distinction)
For employers: £11,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.
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Apprentices under 19 years of age on the day of signup will receive 100% funding.
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Companies with more than 50 employees, regardless of the candidate’s age, will receive 95% funding unless the company is an apprenticeship levy payer.
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Levy payments are accepted towards this marketing apprenticeship.
This level 3 multi-channel marketing apprenticeship will provide you with the following knowledge:
K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.
K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
K4: What a marketing plan is, how it is built and its purpose.
K5: The importance of competitor analysis and how to undertake it.
K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.
K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.
K8: Current and emerging technologies, software and systems which impact on marketing.
K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.
K10: Principles of conducting marketing communications in an ethical and diverse manner.
K11: How internal stakeholders work to support the delivery of all marketing campaigns.
K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
K13: How to brief and manage external marketing suppliers.
K14: Adapt communications for appropriate stakeholders and internal audiences.
K15: The principles of content marketing, and content creation.
K16: Budget management and how to measure return on investment (ROI).
K17: The metrics for the delivery and evaluation of marketing activity
K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
K19: The campaign management process including research, planning, budgeting, implementation, and delivery.
K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.
K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
K22: The impact marketing has on the level of customer service or the customer experience, including community management channels
K23: Quality management and the maintenance of online and offline assets.
After completing this level 3 apprenticeship, successful apprentices will develop the following skills:
S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
S8: Use software to design and create marketing assets to meet the technical specification.
S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
S11: Use a website content management system to publish text, images, and video/animated content.
S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
S14: Identify and use data and technologies to achieve marketing objectives.
S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
S17: Measure and evaluate campaign delivery to identify areas for improvement.
S18: Use data analysis tools to record, interpret and analyse customer or campaign data.
Apprentices will also develop the following underpinning behaviours:
B1: Has accountability and ownership of their tasks and workload.
B2: Takes responsibility, shows initiative and is organised.
B3: Works flexibly and adapts to circumstances.
B4: Works collaboratively with others across the organisation and external stakeholders.
B5: Seeks learning opportunities and continuous professional development.
B6: Acts in a professional manner with integrity and confidentiality.
Register your interest
If you would like to apply for this apprenticeship, please contact us.
t: 01270 500 102
e: apprenticeships@escalla.co.uk
