A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
Marketing Executives support the planning, development and execution of marketing campaigns. There is a huge variety in the types of roles and organisations you can work in – so you really have the opportunity to shape your ideal career.
From one exciting project to another you may be involved in marketing plans, advertising, direct marketing, events and campaigns. Behind the scenes creativity is also key, with marketing executives conducting market research, developing customer relations and designing or commissioning marketing materials.
What can you earn as a Marketing Executive? Depending on experience and location starting salaries range from £18,000 - £25,000, senior marketing executives can earn salaries in the range of £31,000 - £42,000 and above for contracts in the private sector.
Communications Specialists foster good communications and relationships within a company, with the media, partners and the public. Their goal is to maintain a brand image and the core values of an organisation.
As a Communications Specialist you could work in internal communications or public relations for an organisation. You could be responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.
What can you earn as a Communications Specialist? Depending on experience and location starting salaries range from £20,000 - £27,000, senior marketing executives can earn salaries in the range of £31,000 - £50,000 and above for contracts in the private sector.
Marketing Managers see the big picture and drive a company’s marketing initiatives accordingly. They oversee the end-to-end production of marketing projects – setting marketing goals and using market research and analysis to focus the direction of promotions and marketing campaigns.
Marketing Managers often provide in-depth analysis, track marketing data and give performance presentations to senior directors.
What can you earn as a Marketing Manager? As a more senior role marketing managers can earn on average between £30,000 and £45,000. Marketing directors can earn from £60,000 to in excess of £100,000.
These are just a sample of the kind of jobs you can have with a Marketing Executive Apprenticeship, but there are many more including:
Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Manager.
For the duration of the programme, candidates will develop their skills in the workplace, and build a portfolio of evidence to demonstrate their abilities. They will be supported by an assessor who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically. This will help them progress with their development.
Candidates will receive week-long blocks of full-time training for 4 weeks across the year.
On completion of the development phase apprentices will need to submit their portfolio and a project plan to enter the Gateway. Once the Gateway has been approved by the Chartered Institute of Marketing the apprentice will be required to:
· Complete an online multiple-choice test
· Submit a project showcase report
· Present their project showcase to the assessor
· Take part in a question and answer session with the assessor
· Take part in a professional discussion with the assessor
Each element of the end point assessment is graded individually. An overall grade of pass, merit or distinction is determined by these results.
Individual employers will set the selection criteria, but this might include:
The duration of this apprenticeship is typically 12 months, with a 5-month window for the End Point Assessment.
For employers: £6,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.