Marketing Executives support the planning, development and execution of marketing campaigns. There is a huge variety in the types of roles and organisations you can work in – so you really have the opportunity to shape your ideal career.
From one exciting project to another you may be involved in marketing plans, advertising, direct marketing, events and campaigns. Behind the scenes creativity is also key, with marketing executives conducting market research, developing customer relations and designing or commissioning marketing materials.
What can you earn as a Marketing Executive? Depending on experience and location starting salaries range from £18,000 - £25,000, senior marketing executives can earn salaries in the range of £31,000 - £42,000 and above for contracts in the private sector.
For the duration of the programme, candidates will develop their skills in the workplace, and build a portfolio of evidence to demonstrate their abilities. They will be supported by an assessor who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically. This will help them progress with their development.
Candidates will receive week-long blocks of full-time training for 4 weeks across the year.
On completion of the development phase apprentices will need to submit their portfolio and a project plan to enter the Gateway. Once the Gateway has been approved by the Chartered Institute of Marketing the apprentice will be required to:
· Complete an online multiple-choice test
· Submit a project showcase report
· Present their project showcase to the assessor
· Take part in a question and answer session with the assessor
· Take part in a professional discussion with the assessor
Each element of the end point assessment is graded individually. An overall grade of pass, merit or distinction is determined by these results.
Individual employers will set the selection criteria, but this might include:
The duration of this apprenticeship is typically 12 months, with a 5-month window for the End Point Assessment.
For employers: £6,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.