A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
For the duration of the programme, candidates will develop their skills in the workplace, and build a portfolio of evidence to demonstrate their abilities. They will be supported by an assessor who will visit apprentices at work every 10 weeks, and check progress every 5 weeks electronically. This will help them progress with their development.
Candidates will receive week-long blocks of full-time training for 4 weeks across the year.
On completion of the development phase apprentices will need to submit their portfolio and a project plan to enter the Gateway. Once the Gateway has been approved by the Chartered Institute of Marketing the apprentice will be required to:
· Complete an online multiple-choice test
· Submit a project showcase report
· Present their project showcase to the assessor
· Take part in a question and answer session with the assessor
· Take part in a professional discussion with the assessor
Each element of the end point assessment is graded individually. An overall grade of pass, merit or distinction is determined by these results.
Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.
The duration of this apprenticeship is typically 12 months, with a 5-month window for the End Point Assessment.
For employers: £6,000 with full and partial government funding available. Levy payments accepted.
For candidates: Funding is provided by the government and employer, apprentices do not pay to do an apprenticeship.