A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.
For the duration of the programme, candidates will develop their skills in the workplace, and build a portfolio of evidence to demonstrate their abilities. They will be supported by a mentor who will visit them every five weeks, to help them progress with their development.
Candidates will receive week-long blocks of full-time training over the first 7 months.
On completion of the development phase, candidates will submit their portfolio of work experience – along with a reference from their employer – to enter their End Point Assessment (EPA) phase. The EPA phase consists of a week-long project and assessor interview, and will determine the overall grade of the qualification (Pass | Merit | Distinction).
Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.
The duration of this apprenticeship is typically 15-21 months, with a 3 month window for the End Point Assessment.
Maximum Funding: £6000
Apprentices under 19 years of age on the day of signup will receive 100% funding. Companies with less than 50 employees, regardless of the candidate’s age, will receive 90% funding unless the company is an apprenticeship levy payer.
Levy payments are also accepted towards this programme.