Marketing is an exciting, ever-evolving field which blends creativity with technical skills. There's always something new to explore, from emerging platforms to algorithm updates and the shifting sands of customer preference. Below, we'll highlight some of the key skills that your apprentice will acquire throughout their time with us and then use to help drive your business forward:
From videos to live streams, reels and more - your apprentices will lean how to cultivate a devoted community of followers and transfom them into brand advocates and loyal customers.
Apprentices learn about ethical marketing; a strategy where a company portrays strong moral values such as honesty, responsibility, and fairness to reach a target market that aligns with those values.
With billions of web searches made each day, it's critical that our learners have a comprehensive understanding of the techniques required to increase your business's visibility on search engines.
A marketing campaign requires a long-term strategy of conducting experiments, analysing data, and making optimisations. Our course teaches learners long-term techniques to optimise campaigns.
Gathering audience insight is essential in supporting and evaluating projects. We teach apprentices to use research/survey software to know how to analyse projects and campaigns.
Is your business effectively utilising your website to generate maximum sales and lead conversions? Our course empowers learners to construct and manage websites that drive customers towards achieving your business objectives.
Our course delves into advanced PPC techniques such as A/B testing, cost-per-click optimisation, and ad content creation, equipping your newly trained specialist with the know-how to craft ads that drive results.
A (very!) important part of marketing, apprentices will learn how to plan projects and manage budgets. Measuring return on investment (ROI) plays a key part in a business strategy.
We strongly believe that all marketing professionals should possess the skills to create and utilise great content. Our course teaches learners the latest techniques to drive traffic to your website, whilst mastering the art of content creation.
Remember, you can tap into apprenticeship funding to train new hires or upskill your current employees across all age groups and job roles.
Have team members who are keen to expand their skill sets.
Need to establish an online presence but lack the resources to hire a dedicated marketer.
Recognise the need for greater role flexibility to remain agile and competitive.
Want to empower their employees with valuable skills that benefit everyone!
Are you looking to fill key skills gaps within the business?